The Equity 31015 features an alarm capable of up to 95 decibels. The blue backlit display indicates the time as well as alarm on and PM time. The clock is AC powered with battery backup so you won't have to reset the time after power outages.

User Reviews about Equity by La Crosse 31015 Digital LCD Alarm Clock with Blue Display

I was looking for a replacement for my battery-operated clock that recently died. This one was a good choice. I agree with the other reviewer that the display could be brighter, but I imagine that would burn the battery too quickly. I only need to hit the button to light it up, and if I'm hitting that button, chances are the room is dark because it's early morning. So far I have no complaints except that I was hoping the display would be a bit brighter, but it is bright enough to see at night when you need to. Seems to keep time accurately, unlike some other battery-operated clocks. -- Nice battery-operated clock

I love the look and size of this clock. The display is large enough and the alarm is loud. It is very basic and easy to use. The only problem is that the clock is not what the description says it is. The back light only comes on when you push the "snooze/light" button and the light is not very bright. I need a clock with the light always on as I wake up at night and want to know the time. This would be difficult for me with this clock because my clock is not at my bedside (so that I have to get out of bed to turn off the alarm in the am). Also, it is only battery powered. You can use one AA or a 9 volt, but there is no way to plug it into the wall. I was fine with this because I wanted a battery-powered clock but, as I mentioned, the description was misleading. I will be returning the clock because of the light issue. -- Nice clock but description is wrong